An organisation experiences external equilibrium when it is able to satisfy the needs of its external stakeholders.
The responsibility for managing external relationships falls on the leader, supported by the organisation’s public relations department.
Maintaining the external equilibrium of the organisation involves satisfying the needs of:
The keys to managing the external relationships of the organisation are authenticity, empathy and ethics.
Once again, it is a matter of trust. When dealing with external stakeholders your word must be your bond. You must always be honest with everyone, and you must always be the person who is accountable when things go wrong. As far as the outside world is concerned, you are the organisation. You must be completely ethical in all your dealings.