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Shared Mission

A mission describes how you are going to create your vision. The following table shows the internal and external missions of my organisation.
 

Internal Vision External Vision
To be a global resource for the evolution of the consciousness To create a values-driven society
Internal Mission External Mission
To build a worldwide network of change agents committed to cultural transformation To support leaders in building values-driven organisations

 

We are going to become a “global resource for the evolution of consciousness” by “building a worldwide network of change agents committed to cultural transformation.” And, we are going “to create a values-driven society” by “supporting leaders in building values-driven organisations.”

You will also notice how the internal mission supports the external mission: We are going “to support leaders in building values-driven organisations” by “building a worldwide network of change agents committed to cultural transformation.”

There is one other important characteristic of these four statements: They are at the same time specific and general.

They specifically state what we intend to do, but they are general enough to allow the company to have several different types of products and services that could align with the same intention. A statement that is too narrow does not allow you to innovate in multiple dimensions.

In summary:

  • The internal mission is a statement about how you want to grow and develop as an organisation.
  • The internal vision is a statement about what you want to ultimately achieve for the organisation.
  • The external mission is a statement about what you want to achieve (your value-added contribution) for your clients or customers.
  • The external vision is a statement about what you want to achieve for society or the greater good.

 

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