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Developing the Team Mission

A mission should:

  • Support the vision of the organisation
  • Should be simple and short
  • Should include the core business of the team
  • Should have an internal and external dimension

There are three steps to creating a mission. Everyone in the team should be involved in this exercise.

  1. Decide on the core business of your team: Identify what function your team performs or what your team does? This should be a one, two or three word description. Examples: Build software, Create financial solutions, Grow sales, Build human capital, Develop leaders, Deliver banking services, etc.
  2. Decide how you support the vision of the organisation: If the vision of your organisation is “x”, develop a statement that says how your team contributes to or supports “x”, and in that statement, include your core business. This statement should focus on your customers or clients. For example, if the vision of your organisation is “To be the most respected bank in the UK”, and you are running a high street branch office in Norwich with the core business of “delivering banking services,” then your branch office mission might  be “To deliver the highest quality banking services in the Norwich community.” The mission always tells people how your team is supporting the vision of the organisation in relation to its customers or clients (these could be internal clients or external customers). This is the external mission of your team because it focuses on the services or products you supply to your customers.
  3. Decide on what you need to do internally to support your external mission: If your external mission is “y”, develop a statement that states how your team is going to deliver this “y.” This statement should focus on the qualities required of your team. If your external mission is “To deliver the highest quality banking services in the Norwich community” then ask yourself, “How are we going to deliver the highest quality banking services in the Norwich community.” The answer will be your internal mission. For example, the answer to this question might be, “By promoting excellence and quality in everything we do.”

The results of this exercise are shown in the following table. (Click table to enlarge)

Creating a Team Mission 

The purpose of the internal and external mission is to set your intentions and keep them front and centre in your day-to-day decision-making.  By focusing on your intentions you will attract the energies that are necessary to make them come true.

To summarise:

  • Your external mission is the need your team must meet for your organisation to find the fulfilment it is seeking.
  • Your internal mission describes the qualities your team must possess to deliver its external mission.
     

 

Resources

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TNLP References

Chapter 15: Internal Cohesion in Teams