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Three Types of Coaching

As the leader of a team you will need to be conversant with three forms of coaching:

  • Personal evolution coaching: Helping your team members to deal with issues that relate to their personal mastery.
  • Professional evolution coaching: Helping your team members to deal with issues that relate to their professional growth.
  • Performance coaching: Helping your team members to deal with issues that relate to managing resources so that they can achieve their targeted performance outcomes. 

Sir John Whitmore, one of the world’s leading authorities on coaching, has been promoting the idea that every manager should be a coach for the past 18 years. In his best-selling book, Coaching for Performance, now in its fourth edition, John states:

Coaching is not merely a technique to be wheeled out and rigidly applied in certain prescribed circumstances. It is a way of managing, a way of treating people, a way of thinking, a way of being. Coaching demands the highest qualities of a manager: empathy, integrity, and detachment, as well as a willingness to adopt a fundamentally different approach to staff.

There are two key concepts to coaching: creating awareness by helping people to interpret in a more meaningful way what they are hearing, seeing, or feeling; and helping people take responsibility for their work, their actions, and their behaviours, thereby increasing their sense of pride in themselves, in the team, and in their individual and collective performance.

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