• Purchase a Book
  • Purchase a Journal/Workbook
  • Provide Feedback
  • New Leadership Paradigm

 Subconscious Belief-based Decision-making

In subconscious belief-based decision-making you also react to what is happening in your world without reflection, but on the basis of personal memories rather than the “institutionalised” memories of your DNA. In this mode of decision-making action also precedes thought. The action is often accompanied by the release of an emotional charge.

You know when subconscious fear-based beliefs are dominating your decision-making if you feel resistance, impatience, frustration, upset or anger. Whenever you experience such feelings, you are dealing with an unmet ego deficiency need that has not been resolved. Your reactions and emotions are being triggered by a present moment situation that is making you recall a memory about an unresolved situation from the past when you failed to get your emotional needs met.

When your positively charged emotions are triggered, such as joy, and happiness, you are subconsciously recalling memories from your past which supported you in meeting your deficiency needs. For example, a picture of someone you have not seen in a long while or the sound of their voice, may unleash tears of joy and happiness. Your reactions and emotions are being triggered by a present moment situation that is making you recall a positive memory with emotional content from the past.

The main features of subconscious belief-based decision-making are:

  • Actions always precede thought—there is no gap for reflection between making meaning out of the situation and the decision-making that precipitates an action.
  • The decisions that are made are always based on past experiences—what your personal history has taught you about maintaining internal stability and external equilibrium in the framework of existence of your childhood. This history is stored in your personal memory.
  • You are not in control of your actions and behaviours. In this mode of decision-making the only way you can get back into conscious control of your actions is either to release or bottle-up your emotions. Releasing helps you to return to rationality. Bottling-up builds up pressure.
  • It is very personal. Others are not consulted to help you enhance your meaning-making and give support in your decision-making.

Subconscious fear-based decision-making occurs at the first three levels personal consciousness and is always about attempting to meet your ego’s perceived deficiency needs.


  • References

TNLP References

Chapter 6: Understanding Decision-making (Subconscious Belief-based Decision-making)